Embracing the New: Factors Influencing the Adoption of Sustainable Farming Technology in Mango Farm Cooperators of Bataan, Philippines


  • Leslie R. Jorge
  • Hermogenes M. Paguia
  • Lorna Roldan


Technology Transfer, Mango Farming, Interpretative Phenomenological Analysis


The study aimed to determine the factors that influence the adoption of sustainable farming practices introduced by the Bataan Peninsula State University (BPSU) pool of researchers and agricultural studies experts to local mango farmers in Bataan, Philippines. The study is participant-oriented and utilized an interpretative phenomenological analysis approach which allowed the farmers to express themselves and their experiences in a manner without any alterations and prosecution. Purposive sampling was used in determining the participants who were farm cooperators from the BPSU Project under the CHED Dare to Research Funds on sustainable farming practices. The study revealed the factors influencing the adoption of sustainable farming technology in mango farm cooperators of Bataan. As a result, seven (7) themes emerged, namely: Acknowledged Awareness, Substantial Information and Logistical Support, Innovation Management, Tolerable Consequences; Seamless Collaboration, Tried Effectiveness, and Refocusing the Innovation. It can be noted that some of the themes and their underpinning dimensions may overlap to some degree. The result of the introduced innovations as perceived by the participants varies in location and timing. There were farm cooperators who successfully harvested as expected from the project. However, for those who failed, their failure was attributed to their location, climate change, and the use of chemical mixes against pests. It is recommended that the university takes into account the provisions for logistical support to encourage participation in projects andprograms being implemented.